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Making Wedding Shows Work for You
by: Jennifer Reitmeyer I don't know any wedding professional who doesn't have strong feelings one way or another toward wedding shows (also called bridal shows in antiquated, non-gender-neutral times)....
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Letting go...of your old marketing materials
by: Kyle Bergner I have stacks of CD cases, bags of pens, boxes of business cards, and give aways with expired specials. When you’ve been in business for ten years or more its inevitable that you will...
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Are Your Branding & Marketing Authentic to You?
by: Jennifer Reitmeyer Anyone who knows me well knows that authenticity is one of my core values - so much so, in fact, that I developed an entire business venture to support entrepreneurs in...
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Choosing the right images for your marketing
by: Kyle Bergner We’ve written before about the importance of having a great headshot in our post "Five Tips for Capturing the Perfect Headshot for Your Business and Your Brand." We’ve also discussed...
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Hacks to Make Your Marketing Easier
by: Jennifer Reitmeyer As wedding business owners, most of us don't (yet) have the luxury of outsourcing all our marketing to a pro, or retaining a marketing person on our team. We have to keep up with...
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10 free ways to market yourself and WEDDING your business
by: Kyle Bergner Here at WeddingIQ we've talked at length about determining which wedding shows to attend, weighing the options when it comes to advertising, and building your brand. We’ve also...
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WeddingIQ is Everywhere!
by: Jennifer Reitmeyer Hey, wedding pros! I'm excited to share that my monthly article for WeddingWire's Education Center and ProBlog is live today. I've written about the negative impact that a common...
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Friday Five: 5 Last-Minute Tweaks Before marketing Month Ends
by: Jennifer Reitmeyer WeddingIQ's month-long marketing focus is about to end, and next week brings a transition to a new content theme. Before we wrap up Marketing Month, however, we thought we'd...
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Scoring Sales WIthout Losing Your Sanity: The "More is More" Trick That May...
by: Jennifer Reitmeyer February is here, and we're excited to be rolling out a new content theme for all our posts this month: making sales! Throughout the coming weeks, you'll find all kinds of posts...
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Friday Five: 5 Things to Know Before You Meet with a Client
by: Jennifer Reitmeyer As wedding professionals, haven't we all been burned by wasting time on meeting the wrong clients? Perhaps they weren't serious about potentially buying from us, or they were...
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Managing Client Expectations & Families
by: Jennifer Taylor, Guest Contributor When working with clients, setting expectations is of utmost importance. Not only does it prevent any boundaries from being crossed, but it is also a way to...
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WeddingWire World, Here We Come!
by: Jennifer Reitmeyer & Kyle Bergner Okay, that title is a little misleading, since we're already on-site for WeddingWire World 2016. But you get where we were going with it!We're so excited to...
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Thank You, WeddingWire World!
by: Kyle Bergner We had such a fantastic experience this year at WeddingWire World 2016! WeddingIQ was re-launched less than a year ago at WeddingWire World 2015 and we're so excited to have come so...
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When Does Trying Become Try-hard?
by: Jennifer ReitmeyerNobody likes a try-hard. Harsh, but true. And by "try-hard," I'm referring to those people who are so eager for connection, for acceptance, that they become off-putting. We all...
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It's a Family Affair: When Your Sales Meeting Becomes a Group Activity
by: Kyle Bergner Last month we focused on marketing yourself and your business to bring qualified leads to your door. Hopefully some of the techniques we outlined in Are Your Branding & Marketing...
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Friday Five: 5 Attitude Adjustments To Augment Your Sales
by: Jennifer Reitmeyer I won't beat around the bush: selling your service or product in a wedding industry business can be hard. And when the clients you want to work with don't seem to be the ones...
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Side Hustle Series: Alli Elmunzer of COLOR!
by: Jennifer Reitmeyer Our popular "Side Hustle Series" is back, this time with a twist! Today we're featuring Alli Elmunzer, a photographer who started out in weddings and eventually <gasp> got...
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How to Sell Yourself Anywhere
by : Kyle Bergner Where do you conduct sales meetings? In your home, in your office or in a cafe? Or perhaps you don’t even meet your clients in person and instead use the phone, Skype or...
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Friday Five: 5 Ways to Set Yourself Up for Sales Success
by: Jennifer Reitmeyer Happy Friday! Weekends in the wedding off-season are so much more fun when you have money in your pocket - which usually requires some sales success! With that in mind, for this...
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Learning from Your Selling Mistakes
by: Jennifer Reitmeyer There's not a single wedding business owner in the marketplace who closes 100% of their sales meeting. That's just a fact. Sure, there are things you can do to increase the...
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